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For decades, many have asked the same question about how floriculture is affected by certain trends or trends. It is often compared whether the world of flori is also experiencing the same phenomena experienced by the fashion or fine arts fields, to name one or two examples. This may both be associated with visual beauty which generally moves dynamically according to the era.
Turns out I think the answer is a little tricky, depending on who we talk to. If we ask the 'mass handlers' (both producers and exporters whose scale size is very massive), it seems that the trend is moving in increments or even being a little static. This is indeed the nature of the size of the business. It can be analogous to how container ships and fighting carriers move. It takes enormous time and effort to change direction, increase or decrease speed or other maneuvers. Not agile to change because of its hypersized size. Imagine that in the restaurant service market, with a spectrum from the mini-warteg to the Padang restaurant franchise, in the last 5 years the menu has been the same with fine tuning here and there. But the largest portion may not change. Or for a moment, imagine that you are managing a 10 hectare greenhouse for floriculture production and you just met someone who suggested a change in product trends for next year. You'll almost certainly count 10 times to follow this advice, because it requires new investments in equipment, plant materials, labor re-training and other resource allocations as well as the potential for such changes to be marketing risky.
The progress of the floriculture business in the Netherlands cannot be separated from the role of an institution called Royal Flora Holland, which is a cooperative that brings together growers, they connect farmers with buyers and cooperate with all parties in the floriculture sector, so that this sector continues to develop in the Netherlands. Founded in 1912 and founded the first auction market. In 1922 flora products from the auction market began to be exported to England and continue to grow until now.
Currently Royal Flora Holland manages the world's largest flora auction market located in Aalsmeer, in addition to Naadlwijk and Rijnsburg, all three in the Netherlands. The Aalsmeer auction market is the main and largest, occupying an area of 1.7 million m2 or the equivalent of 250 football fields. Marketing 44 million flowers and ornamental plants per day, covering more than 23,000 types of flowers and ornamental plants.
The bat flower (Tacca chantrieri Andre) belongs to the family Taccaceae are herbaceous. This species is given the name bat flower because the flower arrangement has bracts with wide and dark colors like bat wings. The Tacca flower arrangement has multiple florets and filiforms; filiform is a long whisker-like structure in large numbers, so that in Malaysia this species is called by the name of Adam's Beard.
Orchid (Orchidaceae) is one of the largest family of flowering plants. Joppa et al (2010) estimate the Orchidaceae family has about 31,000 species. According to Govaerts et al (2017), about 29,199 orchid species have been registered. Orchids have main benefits as potted plants for flowering and cut flowers, but various types of orchids are also used for medicinal, cosmetic and even food (edible orchids).
Indonesia is one of the centers for the distribution of various species of orchids. It is estimated that about 5,000 species of orchids spread in the territory of Indonesia. The public's interest in orchids is also very large so that Indonesia has a large local market potential for orchids, which encourages the growth of orchid agribusiness.
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